Digital experiences are now more critical than ever for business success. The digital race has accelerated due to the pandemic.
In an ever-changing global economic environment, enterprises are under increasing pressure to innovate, compete and disrupt. Both consumers and businesses have increased expectations and demands for digital.
UX design is gaining popularity as business leaders realize the importance of creating human-centred and highly personalized digital experiences.
5 UX trends you should follow in 2023
Businesses instinctively know the importance of optimizing how customers interact with their brands. How can they distinguish the UX hype and the long-term trends in UX?
#1. Beyond AI Assistants to AI Creators
AI-driven solutions have already influenced UX design. Analytics and automation have made it easier to design, making it more user-friendly and improving customer satisfaction.
The rise of AI/ML-generated visual design tools will likely shake up a UX design by 2023. Both random face-generating apps and art-generating tools are now sophisticated enough to be used in graphic design.
Jasper AI and other companies are changing the UX landscape with their combination of offerings.
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AI-generated art content is combined with AI-generated written material, which makes the creative design more efficient and accessible, and opens up new possibilities for experience customization.
The AI/ML design journey is just beginning. UX designers will play an essential role in this new paradigm, understanding how digital products and services are used and how content is organized, managed, and delivered by AI.
Enterprises must discuss the security and ethical concerns surrounding AI-generated content. This technology area is promising, but it will only be able to fulfil its potential with good governance and trust.
#2. New Dawn for UX in Metaverse and Web3
We are currently in the Web2 era of the internet, but we are moving into the Web3 era. Both users and designers face new challenges and opportunities.
Web3 is designed to enhance the internet experience by building on the positives from Web2 (user participation and social media sharing) and the negatives.
Web3 is focused on creating content (Semantic Web) to improve cybersecurity and facilitate information exchange between web users. Web3 is also beginning a new era in decentralized, blockchain-engineered digital experiences.
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UX is the last hurdle to mass Web3 adoption. Web3’s success is determined by how easily it allows users to navigate the site seamlessly and keep control of their personal information.
UX design will play an essential role in developing the new internet. Web3 startups are in high demand for UX/UI designers.
Gaming and fintech, two of the most innovative sectors in the world, are leading the way in Web3-enabled applications. Other industries are following their lead. The global Web3 market for blockchain technology is growing at a rate of more than 40% and is projected to grow to $23.3 billion by 2028.
Web3 adoption is primarily driven by Gen Z and millennials, who are half of those who plan to do business in the Metaverse in the next two years.
#3. Analytics Leads to Increased Agility & Engagement
Brands today are competing to be relevant in customers’ lives. They must create seamless, delightful digital experiences.
Design decisions based on data help create seamless experiences that are consistent, personalized, continuous, and omnichannel.
This trend will continue as real-time audio/visual analytics are integrated into customer journeys. This allows enterprises to optimize interactions with customers as they occur instead of relying on historical data-based analytics that can predict customer behaviour.
Companies can better listen to, adapt, and respond to customers by understanding how they engage with their brand in real-time.
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#4. Cross-App Experiences for Customer Loyalty
Cross-application experiences are rapidly growing in popularity.
Cross-app integration is currently viewed as an enterprise integrating specialized systems from independent suppliers (eCommerce platforms CRM systems ERP, ERP, etc.). However, the next generation in cross-application integration will focus on improving and extending customer experience.
Enterprises will choose providers compatible with their customers’ journey and needs when choosing cross-app partners. Cross-application experiences can deliver better customer experiences, resulting in greater engagement, loyalty, and satisfaction.
Gartner has identified “Superapps” as one of the top 10 strategic tech trends in 2023. Super apps offer users a core set of features and then nestled under that core proposition sit multiple independent, complementary mini apps. Gartner predicts that more than half of the world’s population will use these super apps daily by 2027.
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#5. Universal, inclusive, and accessible accessibility becomes the norm
Because digital was the only way to get business, entertainment and education, the pandemic drew attention to digital accessibility. The ADA has incentivized enterprises to ensure their accessibility initiatives do not slip.
Digital accessibility lawsuits have increased year-on-year due to legislation such as the ADA. A recent Forrester survey found that 36% of companies have made executive-level commitments to accessibility.
Meanwhile, grassroots efforts are driving change in 48% of companies. A more inclusive mindset is now a key component of how digital products are made and not an afterthought.
This is crucial: Forrester points out that the US has a 1 Billion strong market for people with disabilities, with an annual disposable income above $1.2 trillion and a rapidly aging population.
A more comprehensive realization is that virtually everyone has had negative experiences using digital accessibility. This applies regardless of whether or not they are permanently disabled.
For example, it could be being unable to see the screen in bright sunlight or having trouble typing because one hand is paralyzed. This makes it more important to normalize universal, inclusive, and accessible UX design.
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Designing for the Future
UX will be changing in 2023. Many significant trends on the horizon have been maturing over the years and will finally reach a critical phase.
They will change how designers create experiences, how businesses interact with customers, and how customers perceive brands.
These are the future business success stories. Enterprises that can navigate these seismic shifts and still delight and engage their customers will succeed.
There will be losers. Those who need to adapt to changing customer expectations quickly enough will be among the losers. UX will be the key differentiator.
